Boothtag launched a major update with the Alliance 2012 National Conference - a full mobile app for events that powers attendee participation with game mechanics integrated in every feature.
This was the first time the Alliance for Children and Families included event app technology in their conference offering, and BoothTag gives a big tip of the hat to their event and technology team for structuring the experience to truly amplify the level of attendee excitement and engagement.
Getting the Juice Flowing
BoothTag creates QR code scan destinations and motivates attendees to circulate and check in. Alliance took full advantage of flexible administrative tools, creating barcodes for every exhibitor in the expo hall. Then, they generated barcodes for every workshop and break out session in a full two-day schedule with multiple tracks.
All attendees received accounts with their email address. With their account, every attendee was given a personal QR code available from right within the app. When attendees understood they could earn game points for networking and exchanging contact information by scanning each others bar codes, the amount of interpersonal activity increased dramatically, fostering business relationships and motivating connections that may not have otherwise occurred. Gathering areas between sessions were clogged with professionals adding to their app 'Rolodex'!
Alliance promoted the game component to great effect during general sessions and presentations. During general sessions, the leaderboard was displayed on the big screen, with progress prizes given away to the top point earners at the beginning of the session. This simple announcement and reward strategy inspired one presenter to award his own prize at the beginning of his presentation!
Alliance's promotions had a cumulative rolling effect. Using the Push Notification feature of BoothTag, other Bonus scan opportunities were announced. Each announcement had the effect of steering attendee traffic to specific destinations - a photo booth, giving a candid photo or video testimonial to the event photographer and checking in at the registration desk.
Game-powered Social Sharing
They even began awarding points to fellow attendees using Boothtag's Recommend and Share features, publishing short, twitter-like messages of recommendation to the private social activity stream created by BoothTag's app.
Exhibitors, using a special area in the event mobile app dedicated to them, viewed in real time the attendees who had checked in at their exhibit booth. Using the Qualify button, each connection could immediately be qualified as a sales lead for follow up.
Reporting, wrap up and ROI
Alliance for Children and Families "got the juice" flowing at their annual conference. It will be exciting to debrief with them, review the real time data reports and establish clear event ROI. If one measure of success was excited attendee involvement, Boothtag is proud to have contributed to that success.