Bill Finn

Mobile Games Amp Up The Fun - And The Business! May. 14, 2012 Games continue to engage when people play. Merely adding points to something and a badge doesn't do it. Creating an environment of play, fun and recognition helps event attendees join in and pa...
Startup Growth: Mobile Game for Business Events Steps On To National Stage Feb. 29, 2012 In a world where trade show mobile apps are ever more common, BoothTag was selected by EXHIBITOR 2012, the trade show industry's largest exhibit hall, to drive foot-traffic to key exhibitors in...
BoothTag: PACCAR Parts Trade Fair Sep. 28, 2011 PACCAR Parts New Roads to Success 2011 On two nights in September, one thousand truck parts dealers gathered (500 on each night) in a cavernous ballroom large enough to house four diff...
A Guide to Building Engagement at Corporate Events Sep. 22, 2011 Recently overheard: "We don't do lead retrieval." Really? Aren't trade shows and conferences designed to capture as many leads as possible for sales force follow-up? In this ...
CompTIA BoothTag: Gamification Aug. 8, 2011 Gamification. It leverages our desire to play and compete in order to generate higher levels of activity and interest. At CompTIA Breakaway 2011 in Washington, D.C ., BoothTag 'gamified' the tr...